5 Common Mistakes Marketing Directors Make When Hiring Video Production Companies

Choosing the right video production company is a crucial decision for any marketing director. The right partner can elevate your brand, while the wrong one can lead to missed opportunities and wasted budgets. At Fragrant Film, we’ve worked with many brands and have seen firsthand the common mistakes companies make when hiring video production teams. Here are the top five mistakes to watch out for—and how to avoid them.