a video production company built around great stories

We are an award-winning production company based in Dallas–Fort Worth, Texas. We create commercials, advertisements, branded content, documentaries and develop full campaigns for leading brands.

We believe great work starts with great people. So we’ve built Fragrant around talented filmmakers, strong relationships and sets where people actually want to be.

Fragrant Film production crew on location with a custom motorcycle camera rig for a cinematic commercial shoot.
Production team and talent behind the scenes on a Fragrant Film commercial production set.
Fragrant Film camera crew filming an outdoor lifestyle commercial from a custom off-road camera vehicle.
Fragrant Film commercial production crew with a camera vehicle and crane system on location for an outdoor brand shoot.
Angela Canidate, Producer and Editor at Fragrant Film, a Dallas–Fort Worth film and commercial production company.
Aiden Franklin, director at Fragrant Film, working with Brandon Zebell and the camera department on a commercial film production.
Customer testimonial and video interviews produced and shot by Fragrant Film. Professional lighting, cameras, and audio can be seen in this behind the scenes look.
Large-scale Fragrant Film commercial production set with jib, condor, cinema camera crane, lighting and grip equipment on location.
Fragrant Film crew shooting tabletop product cinematography with professional cinema camera and studio lighting.
Fragrant Film cinematographer filming talent on a professional studio set for a branded commercial production.
Fragrant Film camera crew capturing cinematic lifestyle footage on a ranch for a commercial brand campaign using the tube of death fog machine.
Fragrant Film cinematographer operating an ARRI cinema camera during a professional commercial production.
Fragrant Film crew talking behind the scenes on a ranch shoot for Kubota Tractors. A motocrane can be seen in the background at sunset.
Fragrant Film crew behind the scenes of a Kubota outdoor commercial production with dolly track outdoors on the ranch.
Custom camera rig built for a Kubota commercial production by Fragrant Film on location in Texas.
Motocrane operator in front of a Motocrane Ultra rigged to a Kubota RTV smiling to camera. Behind the Scenes look at branded content for Kubota Tractors.

cOMMERCIAL PRODUCTION

We partner with brands and agencies to bring ideas from concept to screen—combining creative development, production, cinematography and post-production under one roof.

Our work ranges from national broadcast commercials and branded films to documentary storytelling, social campaigns and large-scale content libraries.

Explore Brand Work -->

ORIGINAL FILMS

The same team, discipline and visual craft behind our commercial work also fuels our original slate.

We develop and produce narrative films designed to entertain, move audiences and put meaningful stories into culture.

LITTLE ROCK FILM -->

LEADERSHIP TEAM

  • Aiden Franklin a film set, one wearing a black cap and the other wearing a tan cap, both looking at a handheld device.

    AIDEN FRANKLIN

    CREATIVE, DIRECTOR

  • Cinnamon Franklin of Fragrant Film wearing a white top, smiling, against a gray background.

    CINNAMON FRANKLIN

    EXECUTIVE PRODUCER

  • Angela Canidate with curly black hair smiling, wearing a black top, a gray leather jacket, and a silver necklace, against a black background.

    ANGELA CANIDATE

    PRODUCER, EDITOR