How We Get Clients

Introduction

In a noisy industry full of cold DMs, content spam, and “pick me” reels, getting clients can feel like a hustle. But at Fragrant Film, we’ve learned that the best clients don’t come from pushing harder—they come from building deeper.

They come through reputation, relationship, and real presence. Not just marketing tactics.

This isn’t a blueprint. It’s our culture.

1. Let Your Work Speak, But Don’t Let It Speak Alone

Yes—great visuals matter.
Yes—your reel, your lookbook, your portfolio should hold weight.

But most people don’t buy visuals.
They buy trust.

We’ve landed some of our best projects not because our work was flashy, but because we:

• Delivered with peace under pressure

• Communicated clearly

• Treated their brand with care

• Came back with solutions instead of excuses

People remember that more than the color grade.

2. Good Clients Come Through Other Good Clients

Your current clients are your best marketers.

We prioritize overdelivering where we are, because:

• Word of mouth in film is currency

• Most new work comes from someone we’ve already worked with

• The right referrals come from people who trust how you work, not just what you make

Reputation is momentum.
Protect it, and it’ll feed your future.

3. Show Up in the Room Before the Pitch

We don’t just network. We build community.

That looks like:

• Supporting other creatives without asking for something

• Showing up to events where clients actually are

• Offering value, not a pitch, in conversation

By the time a project is on the table, we’re not strangers—they already know how we move.

4. We Market With Meaning, Not Noise

We don’t post just to post.
We post to position.

Every piece of content from Fragrant—whether a blog, BTS photo, or reel—says:

• Here’s what we value

• Here’s how we see

• Here’s how we handle people and pressure

• Here’s who we’re for

It’s marketing, yes—but it’s also filtering. It draws the right clients and quietly filters the wrong ones.

5. We Ask Questions, Not Just for a Brief—But for Vision

During discovery calls or pitch decks, we don’t just ask “What do you need?”
We ask:

• “What does success feel like on this project?”

• “What’s at stake if this isn’t done well?”

• “Who’s the audience that hasn’t been paying attention yet?”

This tells clients: we’re not just here to shoot. We’re here to steward.

Conclusion: Trust Builds Business

The secret to getting clients?
Stop treating them like transactions.

At Fragrant Film, we don’t chase—we build.
Build trust. Build story. Build rooms that invite people back.

Because the best clients don’t come from cold calls.
They come from the warmth of consistency, clarity, and care.