Notes Without the Chaos: How We Handle Client Feedback with Clarity and Care
If you’ve ever been part of a video production process, you know the feedback phase can either feel like a breeze… or like a storm.
At Fragrant Film, we believe feedback should feel collaborative — not chaotic. We’ve refined our process to make sure our clients feel heard, empowered, and guided through each revision round. Because great storytelling isn’t just about getting it right the first time — it’s about building space to get it better, together.
Here’s how we manage feedback rounds without overwhelming your team — or ours.
Step 1: We Set Expectations Up Front
From the start of every project, we lay out what to expect when it comes to revisions. That means:
How many feedback rounds are included
What type of feedback is most helpful (and when)
Who on your team should be the central voice (to avoid conflicting notes)
How deadlines shift when notes come in late
This eliminates confusion before it begins. No surprises. Just clarity.
Step 2: We Deliver Edits with Purpose, Not Panic
When you receive a cut from us, it’s not a rough guess — it’s a thoughtfully crafted version of the story we aligned on in pre-production. Each edit is labeled clearly (V1, V2, etc.) and delivered via a platform that allows for easy, timestamped commenting — no long email chains required.
We want your team to feel confident giving feedback without having to over-explain or second-guess anything.
Step 3: We Listen, Then Lead
Your feedback matters. But part of our role is also to help filter, interpret, and prioritize those notes based on the goals of the piece.
We clarify vague feedback (“Can this feel more emotional?”) by asking good follow-up questions.
We group similar notes so you don’t have to repeat yourself.
We occasionally push back gently — if a change might hurt the clarity, tone, or pacing of the story, we’ll explain why.
It’s not just about doing what’s asked — it’s about doing what serves the story best.
Step 4: We Keep it Moving
We believe feedback should keep the process flowing — not freeze it. That’s why we:
Give you a clear window for providing notes
Batch revisions into scheduled update rounds
Assign a dedicated post-producer to manage communication and deadlines
Avoid endless tweak cycles by anchoring everything back to the original goals
Because a great edit isn’t just about getting it done — it’s about getting it done well and on time.
Final Thoughts
Client feedback should feel like momentum, not a roadblock. At Fragrant Film, we build space for your voice in the process — without letting the process spiral out of control.
Need a production partner who makes post-production feel organized, creative, and collaborative?
Let’s make something you’ll be proud to share — and enjoy the process along the way.
