The Real ROI of Investing in Commercial Video Production
Introduction
Video content isn’t just an expense—it’s an investment. A well-executed commercial or branded video can increase engagement, drive sales, and build long-term brand equity. But how do you measure the return on investment (ROI) for a commercial production?
The Tangible ROI
Higher Engagement Rates: Social media videos generate 1200% more shares than text and images combined.
Increased Conversions: Landing pages with videos convert 80% better than those without.
Better Brand Recall: Viewers retain 95% of a message when watching a video compared to 10% when reading text.
The Intangible ROI
Building Community: High-quality content fosters brand loyalty and trust.
Positioning as a Market Leader: Investing in professional production elevates brand perception and sets you apart from competitors.
Long-Term Impact: A well-produced video continues to deliver value long after the campaign ends.
Final Thoughts
Great video production pays for itself over time by driving engagement, sales, and brand awareness. Fragrant Film specializes in crafting high-quality, ROI-driven content that gets results.
