Why Pre-Production Is Where the Film Is Actually Made

Introduction

There’s an old joke in filmmaking: “We’ll fix it in post.” At Fragrant Film, we prefer to say, “We’ll fix it in pre-production.”

Why Pre-Production is Critical

• Budget Efficiency: Locking down logistics in advance prevents costly mistakes on set.

• Creative Alignment: Storyboarding and shot lists ensure the final product matches the vision.

• Scheduling Optimization: Proper planning prevents overtime and keeps production days efficient.

How We Approach Pre-Production

• Deep-Dive Strategy Sessions: Understanding brand objectives and audience targeting.

• Detailed Storyboarding & Shot Planning: Ensuring that every frame has purpose.

• Scouting & Tech Rehearsals: Testing locations, lighting, and camera movement before shoot day.

Final Thoughts

The best films and commercials aren’t made on set—they’re made in pre-production. We take the time to plan every detail so that the actual shoot is smooth, efficient, and cost-effective.

Need High-End Production? Let’s Talk.

Fragrant Film is committed to pushing the boundaries of commercial and narrative filmmaking. If you’re looking for a production partner that prioritizes creativity, efficiency, and quality, we’d love to collaborate.

📩 Contact us today to discuss your next project!