The Power of Pre-Production: Setting Up for Success
At Fragrant Film, we know that pre-production is the foundation of every great video. It’s where the film is truly made—or, if neglected, where it can start to fall apart. Pre-production is the most important phase in the process because it’s where we carefully plan each detail to ensure a smooth, impactful production day. There’s an old industry joke that goes, “We’ll fix it in post!” At Fragrant, we prefer to say, “We’ll fix it in pre-production!” Here’s how our pre-production approach sets us up for success and ensures your brand’s story shines.
1. Collaborative Planning with Key Stakeholders
Every successful project begins with strong collaboration. During pre-production, we work closely with all key stakeholders to align on objectives, define roles, and confirm logistics. This early collaboration reduces misunderstandings and last-minute surprises, setting clear expectations for everyone involved. The groundwork we lay here becomes the foundation for every step that follows.
Pro Tip: Involve decision-makers early on. Their input from the start ensures a smoother process as the project progresses, reducing the risk of last-minute adjustments.
2. Storyboarding and Shot Lists: Creating the Blueprint
Pre-production is where we bring the concept to life on paper. Storyboarding and shot lists act as the film’s blueprint, mapping out each scene and ensuring that every shot serves the project’s objectives. This planning reduces guesswork and retakes on set, helping us capture your vision with precision and efficiency.
Pro Tip: Reviewing storyboards lets you confirm your vision before filming begins. Clear direction early on saves time and budget during production.
3. Location Scouting and Set Preparation
Location can make or break a production, so we scout each site to understand lighting, sound, and logistical needs. When possible, we select versatile locations that can support multiple shots, reducing costly “company moves” between sites. With thorough location prep, we’re ready for anything the shoot day brings.
Pro Tip: Choosing adaptable locations can cut down on travel and setup time, streamlining the shoot and optimizing the budget.
4. Crew and Equipment: Prepping for Efficiency
A well-prepared crew and equipment setup are crucial. During pre-production, we confirm every crew role and tailor our equipment choices to the project’s needs. Our specialized tools, like the Motocrane and Ranger Raptor setup, allow us to capture complex shots quickly, reducing overall production time while maintaining high quality.
Pro Tip: Detailed pre-production keeps the crew prepared and flexible on set, allowing for quick adjustments that make the most of every minute.
5. Strategic Scheduling to Maximize Time
With all pieces in place, we create a thorough shooting schedule that allocates time for each scene, setup, and teardown. By planning down to the minute, we avoid overtime and keep production on budget. A well-structured schedule is our safeguard against delays, ensuring that we wrap up the day with every shot we need.
Pro Tip: Adding a buffer for critical shots prevents rushed decisions. A little extra time in the schedule can make a big difference in the quality of the final product.
Final Thoughts: Success Begins in Pre-Production
At Fragrant Film, pre-production isn’t just a step in the process—it’s where the project is made. Careful planning, collaboration, and attention to detail allow creativity to thrive without compromising budget or timeline. For us, pre-production is where the magic happens, laying the foundation for a seamless, successful shoot and a video that delivers on your brand’s vision.
Ready to work with a team that believes in “fixing it in pre-production”? Let’s set your next project up for success. Visit Fragrant Film to get started.
