Pre-Production 101: What It Is and How to Get It Right

May 13

At Fragrant Film, we believe excellence starts before the cameras roll.
Pre-production isn’t a formality—it’s a foundation. Whether you’re shooting a 60-second spot or a short film, pre-pro is where you either set yourself up for success—or scramble later.

What Is Pre-Production?

Pre-production is the planning phase between creative approval and day one of shooting.
It’s where your idea becomes a logistical reality. You’re aligning vision, building team structure, and forecasting every step.

Core Elements of Pre-Production (and What They Actually Mean):

1. Creative Development

Finalize script, concept, mood boards, and visual language
Lock in tone, message, and who your audience is

2. Budgeting & Bidding

Break down the project into real numbers
Present accurate bids with clear deliverables

3. Scheduling

Build a production calendar with margin
Confirm shoot days, rehearsals, and contingency plans

4. Casting

Cast for story, not just appearance
Handle contracts, availability, and communication

5. Crew Hiring

Choose team members who serve the story and work well together
Clarify roles, responsibilities, and pay rates

6. Location Scouting & Permits

Scout every location in person
Assess for sound, light, access, and power
Secure backups and permits in advance

7. Shot Listing & Storyboarding

Map the visual journey before stepping on set
Build flexibility without sacrificing intention

8. Gear Rentals & Tech Prep

Confirm what’s being used vs. what’s being rented
Schedule time for testing and tech scouting

9. Wardrobe, Props & Art Direction

Plan every item in frame to serve the vision
Communicate clearly with stylists and designers

10. Call Sheets & Communication

Deliver clear instructions to cast and crew
Use tools like StudioBinder or Notion for consistency

Fragrant Film’s Golden Rule:

Pre-pro isn’t just admin. It’s worship. It’s stewardship.
The care we take behind the scenes directly impacts the peace, pace, and power we carry on set.

Final Word

Great sets don’t happen by accident—they’re built in pre-production.
At Fragrant Film, we prep like the story depends on it—because it does.

Angela Kane Canidate