Feed the Crew, Fuel the Day: Why Set Meals & Crafty Matter More Than You Think

At Fragrant Film, we believe in excellence from the first call sheet to the final wrap — and yes, that includes what’s on the table at lunch.

The truth? Set meals and crafty (aka snacks and refreshments) are a bigger part of filmmaking than most people realize. When you're working long hours in high-pressure environments, food isn't just food — it's morale, energy, and a statement of how much you value your crew.

Let’s break it down.

Why Thoughtful Food on Set Matters

When you’re asking people to show up with energy, creativity, and focus for 10–14 hours a day, the least you can do is feed them well. A good meal communicates honor. A stocked crafty table keeps energy steady. And a little thoughtfulness in what’s provided goes a long way toward building trust.

The crew may not remember what was said in a production meeting, but they’ll remember how the catering made them feel. (Yes — it’s that real.)

What We Prioritize When Choosing Set Food

1. Nourishment That Fuels, Not Drains
We look for meals that are hearty and satisfying without leading to an energy crash. Think: grilled proteins, roasted vegetables, rice bowls, or wraps — not just pizza and chips. It’s not about being fancy. It’s about being smart.

2. Options for Every Diet
We always try to include vegetarian, vegan, gluten-free, and dairy-free options. Why? Because it’s not about preferences — it’s about people. When someone feels seen at the table, they’re more likely to bring their best to set.

3. Timing Is Everything
We plan meal times carefully to avoid the dreaded “hangry” hour. Our ADs and producers build breaks into the schedule with intention — making sure the crew has time to reset, eat, and recover.

Crafty Isn’t Just Snacks — It’s Strategy

Crafty (craft services) isn’t a junk food buffet. At least not at Fragrant.

We like to think of it as strategic energy management. That’s why we stock our tables with:

• Healthy snacks (trail mix, granola bars, fruit)

• Hydration options (electrolyte packets, flavored waters)

• Quick bites (protein bars, mini sandwiches, jerky)

• Yes, a few sweets (because morale matters too)

When people are nourished consistently, they don’t crash. And when they don’t crash, we don’t lose momentum.

Final Thoughts

Food on set isn’t just a logistical checkbox. It’s a reflection of culture.

At Fragrant Film, we want everyone to feel taken care of — not just creatively, but physically. From the DP to the last PA, everyone deserves to feel valued. And more often than not, that starts with what’s on their plate.

Ready to build a shoot culture that people want to come back to? Let’s plan something excellent — and maybe grab a snack while we do.