Why Location Scouting Is the Most Underrated Part of Filmmaking

Introduction

Great locations can make or break a film. Whether you’re shooting a commercial, a feature, or a music video, choosing the right location is as important as casting the right actor.

What Makes a Great Film Location?

✔ Visual Character: A place should add depth, atmosphere, and story to a scene.
✔ Lighting Possibilities: Natural light, window placement, and available shadows all impact how the scene will look on camera.
✔ Logistical Ease: Permits, access to power, and control over the environment can make or break a shoot.
✔ Sound Quality: A visually stunning place is useless if it has terrible acoustics.

How We Approach Location Scouting

• We scout with a DP & Director: They see things a location manager might miss.

• We test different times of day: Sun positioning can change how a location looks.

• We check for hidden costs: Some places require extra insurance, parking fees, or soundproofing.

Final Thoughts

A great location doesn’t just serve the script—it enhances it. At Fragrant Film, we put in the extra work to find locations that elevate the production value without unnecessary headaches.