The Future of Film Distribution: Should You Go Theatrical or Digital?

Introduction

With streaming dominating the entertainment landscape, many filmmakers are asking: Is a theatrical release still worth it? The answer depends on the project.

Pros & Cons of Theatrical Releases

✔ Prestige & Event Status: A theatrical release adds credibility and creates buzz.
✔ Box Office Revenue: Films that perform well can recoup investments quickly.
🚫 High Marketing Costs: A theatrical release requires massive ad spend to get people in seats.
🚫 Shorter Lifespan: Theatrical runs are short-lived compared to streaming.

Pros & Cons of Digital Distribution

✔ Wider Reach: Streaming platforms can put your film in front of a global audience instantly.
✔ Lower Costs: No need to spend on theatrical marketing.
🚫 Revenue Can Be Unpredictable: AVOD (Ad-Supported Video on Demand) and SVOD (Subscription-Based Video on Demand) models vary in profitability.
🚫 Oversaturation: There’s more content than ever, making discoverability a challenge.

Final Thoughts

At Fragrant Film, we work with distribution partners who assess each film individually. Some projects thrive in theaters, while others perform best on digital platforms. The key is knowing your audience and choosing the right path for your film.